STIRNA - logo and brand identity development
Project context
Shortly before the launch of the STIRNAS website, an important step was taken in laying the foundations for the brand – the development of the singer’s logo design. The project was carried out in close collaboration with STIRNA, ensuring that the visual identity accurately reflects the artist’s personality, mood and creative direction.
Concept development
Work on the logo started with a conceptual agreement. During the call, STIRNA’s ideas, associations and wishes regarding the visual image were discussed in detail. Based on this information, Smart SEO & Design developed preliminary logo variants, testing different shapes, symbols and moods.
At one stage in the development process, STIRNA also shared her own hand-drawn ideas. In our opinion, one of these options stood out for its authenticity and emotional message.
As a result, this hand-drawn image became a key element in the further development of the logo ecosystem.
Strengthening your identity
Based on the chosen symbols, the next steps were:
– customisation and coordination of typography with authentic fonts
– development of the colour palette
– definition of the overall visual style,
These guidelines served as a solid foundation for the future development of the brand and were organically integrated into the next stage – the development of the website.
Result
The end result is a visually clean, personal and recognisable brand with a unique, hand-drawn symbol at its centre. It not only represents STIRNA’s creative identity, but also provides a flexible basis for a variety of applications – from digital to print.
The logo is based on a stylised image of a roe deer, which both represents the “S” in the full “STIRNA” logo and organically fits into the design of the website as a pictogram.
If you need a logo (brand) or a website designed, feel free to contact us and we’ll find a tailor-made solution for your business needs.
Contact us: hello@smartseodesign.com
Call us: +371 25 257 008
