SEO audit
SEO audit is an in-depth assessment of a website’s technical, content and external factors, revealing weaknesses in the site as well as opportunities for growth in the external environment. The audit analyses the site’s structure, loading speed, links, keyword relevance and user experience.
We carry out SEO audits, filling gaps and analysing opportunities for growth.
SEO audit is an important part of a digital marketing strategy, helping to analyse a website’s weaknesses and significantly improve its functionality.
Technical analysis of the website
This stage checks the technical condition and operability of the site. This includes measuring page load speed, checking server 3XX/4XX codes, checking the existence of an SSL certificate (HTTPS) and identifying broken links, redirects and duplicates. These and other aspects are essential to ensure correct indexing.
Keyword and content analysis
We analyse whether the content of the page meets the needs of the target audience. In this phase, we assess keyword relevance, content quality and optimisation, as well as site structure.
External SEO and link profile research
In this phase, we analyse the backlinks and their quality. If we find gaps or opportunities for growth, we incorporate them into our external SEO strategy.
SEO audit report and recommendations
The results are presented in a detailed presentation summarising the shortcomings identified and recommendations on how to address them. This report serves as a basis for the marketing strategy.
By identifying gaps and competitors’ strengths, you can create a precise action plan that increases visibility and attracts quality traffic. An improved SEO strategy means long-term growth – more visitors, more sales and a solid brand reputation.
How it works
Only 4 steps to results!
A call or a chat over coffee 🙂
We'd love to hear your story, and work together to define what you want to achieve.
SEO technical audit
We will carry out an external SEO audit, analysing the current situation, competitors and keyword potential, summarising the results in a report/presentation.
Preparing an audit report
We summarise all the results, structuring them so that the client understands the nature of the gaps as well as the opportunities and potential for growth.
Making improvements
If the client decides to entrust us with the improvement, we implement the necessary set of activities to close the gaps and achieve growth.
Typical problems detected by a technical audit
- Indexing problems: identify pages blocked by noindex tags, robots.txt, etc.
- Internal linking problems: we find orphan pages, excessive use of nofollow tags, HTTP 3xx/ 4xx codes, etc.
- Performance issues: low-performing pages, Time to first byte (TTFB), LCP and others.
- HTTP/HTTPS: absence of HTTPS, which affects security.
- Duplicates in titles: we detect pages with identical <title> tags.
Meta descriptions too long: we identify meta descriptions that exceed the recommended length. - Missing H1-Hx headings: we find pages without a main heading (H1), which is an important element in the SEO structure.
- Images without alt text: we reveal images without alt text for SEO.
- Blocking robots.txt: We check that robots.txt is not blocking pages.
- Keyword cannibalism: we find several pages competing with each other for the same keywords.
- Redirection chains: we find 3xx chains that slow down loading.
- 5xx server errors: we detect server errors such as HTTP 500, which indicates backend problems.
- Too many links on a page: we detect pages with too many links, which affects the page’s rankings (link juice).
- Unoptimised images: we identify images with slow loading (no compression).
- And many other problems
A quality SEO audit not only reveals mistakes, but also becomes the basis for digital development and more targeted marketing.
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