SEO optimisation for websites
SEO is an integral part of the digital landscape that helps businesses become visible in Google’s search results (SERPs) when potential customers search for their services or products on the web. It’s not just about putting keywords in text – SEO (Search Engine Optimisation) includes the content and technical improvements that make a company’s website attractive to both visitors and search engine algorithms such as Google, Bing, etc.
What is SEO?
We’ll not only help you with any technical issues, but we’ll also take the necessary steps to improve your overall visibility on Google and make your website stand out from the competition. We have over 10 years of experience in proactive SEO optimization in industries such as B2B, e-commerce, personal brands, etc.
First results in 1-4 months
Depending on the speed of Google's algorithms and the set of actions taken, the first results will appear within 1-4 months.
Improved website SEO rankings and domain reputation
Increase in DR, UR and organic search results (keywords)
Website will receive more visitors
As your website becomes more visible, it will generate more organic traffic from SEO optimisation.
The right sales tunnels will improve sales
Creating a visitor's 'journey', or sales tunnel, will improve sales results. One company saw a 40% increase in enquiries and a 36% increase in sales.
The importance of an SEO strategy
Most SEO activities are still perceived as a technical tool for improving a website, rather than a full-fledged business growth tool. It is often perceived as a mechanical process of inserting keywords into texts, executing a “check-list” of errors or buying cheap backlinks without context and strategy.
This approach may improve some search engine rankings, but it rarely has a real impact on a company’s long-term revenues. The site attracts visitors who have no purchase intent, no clear problem or are simply looking for general information.
As a result, businesses face a situation where visits are up but sales (conversions) are not, SEO results are unstable, and each subsequent Google Core update can partially or completely “wipe out” the work that was done before. The problem is not SEO as a tool. The problem lies in an approach that ignores business goals, user intent and long-term algorithmic logic, which also affects real sales results.
SEO as a long-term business growth solution
Our approach to SEO optimisation is based on years of experience working with a wide range of company websites and a clear focus on results. These can be enquiries, applications or revenue from sales.
Search Intent
Not all clicks or visits are the same. We analyse user behaviour and focus on keywords that are relevant to the purchase intent. This allows us to attract a smaller, but higher quality audience.
Landing pages, not a blog
An SEO strategy is built around a service or product. Informative content is used as a support mechanism rather than an end in itself. This means that SEO works for the benefit of the company’s sales promotion.
Long-term robustness of algorithms
We don’t build solutions that work until the next search engine algorithm update.
Our SEO strategy is built on a clear structure, quality content, topic authority and user experience – factors that retain their value and inertia even after Core Updates.
Step-by-step SEO optimisation process for businesses
1. We structure the purpose of requests
- Commercial vs informational requests (C/T/I), or search intent;
- Priorities are defined in terms of potential returns.
- So-called “low hanging fruit” keywords are analysed.
2. We also audit the content of the website
- Closing gaps in existing content.
- Preventing keyword/content conflicts (so-called keyword cannibalization)
3. This is followed by optimisation or creation of content taking into account:
- A structure that meets the SERP requirements.
- Providing a practical solution to a client’s problem or answering their questions.
4. In the next step, we optimise the technical situation
- Core Web Vitals.
- Indexability.
- Troubleshooting technical problems.
- Creating internal link logic.
5. In the final phase, we work on building brand authority
- Creation/audit of thematically relevant links.
- We focus on brand signals, not just the number of backlinks.
SEO optimisation results and deadlines
A well-designed SEO strategy can significantly increase website traffic, reduce advertising costs and help a business gain credibility in the digital world. Thanks to quality content, smart keyword selection and page load speed, users stay on the page longer and become paying customers more often.
Is SEO optimisation right for your business?
Steps to implementing and executing an SEO strategy
A call or a chat over coffee 🙂
We'd love to hear your story and work with you to define what your desired outcome is for Search Optimisation.
SEO technical audit
We carry out an audit, identifying gaps and opportunities for improvement, summarising this in an audit report/presentation that we submit to the client for review
Action Plan
We agree on the way forward and the calendar, the search optimisation strategy and the priority work to be done.
Making SEO improvements
We implement the plan according to the chosen SEO strategy, while monitoring the results and presenting them to the client.
Internal SEO optimisation for your website
This stage includes an assessment of the technical condition of the website, performance, ease of use, speed, mobile optimisation, SEO content and keyword optimisation.
1.
We analyse external keywords (competitors, industry, market trends) and improve the structure of the site to make it user-friendly for those looking for a product or service, as well as for site users.
2.
Various problems are addressed, such as: page load speed issues, responsiveness, security (HTTPS), canonical links, robots.txt, XML sitemap, HTTP 3xx/4xx codes, cache-caching issues, etc.
3.
Meta tags, titles, descriptions, alt text in images, URL structure, lazy load are optimised, and content is corrected to optimise it. After all changes have been made, the sitemap is submitted to the Google Seach Console for reindexing.
Practical SEO optimisation starts with those pages that already have real business potential. We don’t optimise all pages at the same time, because this prioritised and structured approach helps you get much better results in the shortest possible time and avoids content cannibalisation.
External SEO optimisation and backlinks
The first results are visible after about a month, but on average it takes 3-6 months to achieve good results. Given that Google’s algorithm changes regularly, both internal and external SEO optimisation strategies need to adapt regularly and work for the long term. This ensures stable and predictable growth.
1.
From this data, we develop an external SEO optimisation action plan, which includes additional analysis and a practical approach to outreach, content creation and other key elements.
2.
In this phase, a backlink (external link) strategy is implemented, partnerships are established with various websites, blog articles and other material are published, thus obtaining dofollow links from high DA sources, which improves the client's ratings and enhances the domain authority of their website.
3.
In parallel, we optimise anchor links by including precise keywords. Existing links are analysed: low-quality links are de-indexed (disavowed) via Google Search Console and the impact of new links on rankings is regularly monitored.
4.
We regularly monitor SEO performance, including keyword and landing page positions, number of visits, page load time, etc. Based on the results of the analysis, we adjust the optimisation strategy and make the necessary adjustments.
For businesses that want to grow in the long term, SEO services are an investment in a solid future. It not only ensures higher positions in search results, but also builds a strong brand image and improves users’ perception of the company’s professionalism. In our experience, search engine optimisation helps businesses to grow, attract customers and stay competitive in a fast-changing digital market.
Need advice on SEO optimisation?
We’d love to hear your story to find the best solution
Frequently Asked Questions about SEO
Here you will find frequently asked questions about SEO optimisation services for company websites.
SEO is a digital marketing service that improves a website's position in Google search, thereby attracting more visitors and boosting sales.
First results appear within 1-4 months, but steady growth is achieved within 6-9 months, depending on the regularity of SEO optimisation, the client's industry and the competition.
Yes, SEO is also very effective for small or medium-sized businesses, as it allows them to attract customers in the long term without large advertising budgets.
While SEO services and SEO strategy ensure long-term growth and organic visibility in search engines, Google Ads delivers translator results, but only while the campaign is active and the budget is being spent.
The price of SEO services depends on the size of the website, its goals and the competition in the industry.
On average, a one-off SEO optimisation costs 300-900 EUR + VAT
Regular SEO optimisation plans usually cost around €390-890 + VAT per month.
Regular SEO optimisation plans for medium-sized businesses or e-commerce cost around €890-2500 + VAT per month.
